Jessica Prost
Digital Designer
Snuck in a little compliment to the buyer. On the tap, where the information is penned, the printing is knocked out so the shiny, metallic can underneath reads "Nice choice!"

Eastern Market Brewing Co.

Excitement level: 100% for these 16 oz. cans. Coming to a brewery near you (as long as you live in the Metro Detroit area) this summer. Over the course of a few months, a request for a single 16 oz. can design quickly turned into two, and then three, and finally four. We've got "Big Copy, Big Elephant", "Market Day IPA" and coming soon, the "High ABV Dark Shed" packaging. All intended to be filled and sold at the source.

Original EMBCo. Identity: Danny Jacobs
Copywriting: Alyssa Smith

Snuck in a little compliment to the buyer. On the tap, where the information is penned, the printing is knocked out so the shiny, metallic can underneath reads "Nice choice!"

Snuck in a little compliment to the buyer. On the tap, where the information is penned, the printing is knocked out so the shiny, metallic can underneath reads "Nice choice!"

You'll need to fully turn the cans, back and forth, to experience the magic in the elephant and the copy.

You'll need to fully turn the cans, back and forth, to experience the magic in the elephant and the copy.

Hops are knocked out to the can substrate beneath.

Hops are knocked out to the can substrate beneath.

Prost_Portfolio_EMBC_MarketCan.jpg