Fuel
Fuel is a daily pro-dev email, intended to kick-start a consumer's day with video content and news recaps. Modular design allows for content flexibility and website acts as an archive for daily pro-dev video content to live on. Wireframes: Desktop, Mobile. Design: Desktop, Mobile.
Original Fuel Identity: Shawn McConnell
Strategy and Copywriting: Alissa Kline
Copywriting: Alyssa Smith
Fuel email begins with a two-minute pro-dev video. Modular design allows for content flexibility.
Content architecture allows the flagship product, pro-dev video content, to shine. Archived content can be quickly navigated from search, and speaker bios allow for exploration.