Onboarding as a constant A/B Test
My Role
Product Design, User Experience
Team
Chris Gallelo . Head of Product
Travis Weber . Head of Design
Jose Bello . Design System
Alex Posey . Content
Stakeholders
Product, Marketing
Problem
As we scale, our onboarding needs to constantly re-grow its skin. We are constantly testing our onboarding to ensure we help our users land in the right place. This experience is in a constant state of flux and reporting.
Outcome
A less-precious approach to product design, each frame needs to be flexible to the section before or after, as any of them may change. It’s forced us to become quite simple in our design approach, and offer layouts and formats that can be tested and adjusted.
Onboarding gives us insight into the user experience to serve therafter
Once a user completes onboarding, we track their experience across different parts of our app - whether it’s community engagement in an influencer club, the search for a niche community or tracking in our list and progress features. We continue to innovate on features that we show them once onboarding is complete, and continue to evolve onboarding as we launch new features - removing and adding sections as we go.
More
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