Streaks & Reading Progress
How do you create a daily habit for people who don’t read on their phones?
Help me find a book I’m in the mood for right now
The Mood Quiz helps users find books they're in the mood for by narrowing down their Want to Read (WTR) lists, improving retention through a delightful experience.
Share my reading stats for this month
Monthly wrap celebrates everything you read this month.
Onboarding as a constant A/B Test
Onboarding serves as an introduction to Fable, and helps us craft the best possible experience for our users thereafter.
Positioning TV to Book Consumers
Research helps Fable seamlessly blend TV discussions into our book-centric platform. Guided by insights and added color, we launch ur new content type with confidence that our niche, passionate communities will accept and celebrate the change, welcoming new demographics and personas into their safe, passionate community.
A configurator for play & conversion
A user-centric brand exploration for shopping a fully customizable sectional, that, once launched, yielded a 63% increase in conversion rate.
Visual redesign, optimized for conversion
Using qualitative and quantitative metrics to enhance a visual refresh to our e-commerce site.
A framework for elevating the Floyd experience
Elevating the Floyd User Experience.
How can we leverage insights and empathy-building to improve our decision-making framework in order to decrease risk and increase impact?
![Floyd Visual ReDesign [2020]](https://images.squarespace-cdn.com/content/v1/6079cf19f2751c0fffc30ac5/1619048904038-RGR2T20U9M48Q93FHWEK/Rectangle+9.png)
Floyd Visual ReDesign [2020]
A redesign that reflects our core values through rich, aspirational storytelling, targeted user-centric shopping experiences and simple, component-based design across all devices, beautifully.
LivedIn Blog
The home base for Floyd content. This 2019 launch of the LivedIn blog lets content shine and embraces aspirational storytelling.