Reader Personas

FableUX ResearchSynthesisUser Studies
Written By Jessica Prost

My Role
Research Lead, UX Research

Team
Caroline Suh . Co-Researcher

Stakeholders
Product



Problem

Improve our product by getting to know those who use it


Process

  • We took insights from our sprints and research and distilled it down to 5 top reader types

  • We rounded out the story using qualitative insights from our recent discovery sprint - attaching themes, a booklist and qualitative insights on common actions these users might perform on Fable. 


  • Using the Persona Book List, we analyzed past books of the first club a user joined on Fable to determine percentage of overall user types on Fable. This is not an exact science, but helps us guage what type of users make up our platform.

Jessica Prost
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